Aakash K. Thottam holds a PhD in Marketing from the University of Queensland Business School. His research focuses on donor behaviour, with a particular emphasis on understanding donor motivations.
His research focuses on the intricacies of charitable cause selection and engagement with emerging fundraising technologies, such as cryptocurrency, as well as understanding global generosity from practitioners’ perspectives. In addition to his research pursuits, he boasts a strong background in marketing, having completed his master’s degree in business (Marketing, Advertising).
His academic background in marketing has equipped him with a deep understanding of consumer behaviour, market research, and brand management, which have been invaluable in his research on donor behaviour. Aakash's interdisciplinary approach to research, combining his expertise in marketing with his passion for philanthropy, has enabled him to develop unique insights into the motivations behind donor behaviour and the factors that influence their decision-making. His scholarly pursuits and keen focus on exploring new horizons of knowledge promise to contribute significantly to the field of donor behaviour research.
Key capabilities
Philanthropic Decision-Making
Behavioural Philanthropy
Donor Motivations
Consumer Behaviour
Cross-Cultural Philanthropy
Digital Philanthropy